RAD — Realtime Analysis Data.
A name that says what we do: capture race data in real time, and make it useful straight after the training session or the moto — not three days later in a spreadsheet.
Why a saddle
A BMX rider sometimes forgets their race plate, their bottle in a bag, a glove... They never forget their saddle — it's already on the bike. By building the sensor right into it, there's nothing left to remember to bring: the saddle is the sensor.
Why an app
Data that's captured but never read is useless. The RAD 4 BMX mobile app (iPhone and Android) is there so that every corner, every sprint, can be read right after your training session or your moto — at the track, not three days later in a spreadsheet. The saddle captures, the app makes the data useful.
Why the coach is built in
Coach tracking wasn't added as an afterthought. A rider on their own wants to see their own telemetry; a coach wants the same thing, but for several athletes at once, with a training programme that follows from it. Both uses have existed since day one of the design, not as a paid option bolted on later.
No data sold
Your race data belongs to you. It's there to help you train, not to be resold.
One sensor, one job
RAD 4 BMX does race telemetry. No gimmicky features that dilute the product.
Built for BMX
Designed for this specific sport — not a generic "cycling" app hastily adapted.